Creating Landing Pages For Google Adwords Part I

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Landing Pages Advertisers spend a lot of their time creating ads and researching keywords.

Clearly, both of these elements are critical for creating successful campaigns, however, many then go on to ’shoot themselves in the foot’ by sending them to a dreadful landing page!

A good landing page is just as critical as creating the right ad and uncovering the best keywords. [You can automate a lot of the tedious tasks with the brand NEW Google Cash Detective 2 This is all about ‘converting‘ the traffic that you have paid good money, to send to your page. This is definitely one of the secrets to creating and even more importantly to increasing profits… it’s all about testing and tracking your conversions.

So with that said here are some essential ‘landing page rules’!

Make sure that your landing page is very specifically optimized for the ad that is sending the traffic. Make your landing page highly targeted… this is key. Keep in mind what your long tail, and buying keyword phrases are for that ad, when you build your landing page. Not only will your visitors love you, but Google will love you too, and reward you accordingly with reducing your bid costs as well as giving you a better position on the page!

(If your visitor is looking for teacup chihuahua’s then make sure that is what they find when they click through to your page. Not just information about miniture dogs, as an example)

Obviously, the role of your ad is to get the clicks (not just any clicks, but the right clicks from buyers preferrably). Now the role of your landing page of course is to convert those visitors into buyers of your product or service. Some interesting statistics show that if your visitor has to click more than 3 times, you likely lose the sale! (Legally SPY on your competition using the latest automated software).

Don’t give your visitors too many options! Your main aim is to have them click once on your ad and then once on the call to action on your site. Ideally there should only be two options on your landing page… to buy or if not then to leave! That means there should only be one thing they can actually click on or do when they visit your site.

Website visitors are usually impatient and they want what they want immediately, preferrably with no or minimal effort. So you should always keep your main objectives in mind when you are creating your landing pages. What is it you actually want them to do, and make sure you make it obvious and easy!

Split test two different landing pages, but make sure that there is only one major difference at a time, ie the headline. An easy way to do this is to create two identical pages with a slightly different url (index.html and index2.html), then create your adgroup but create two identical sets of ads, one leading clicks to the 1st url the other to the second url. You must make sure you track your results and soon you will be on your way to an award winning landing page.

Now assuming you are getting your clicks, then it is all about conversion, so that is why testing components of your landing page is critical This is where it is really helpful to have acquired some copywriting skills… now don’t despair, if this is not something that comes naturally to you (and they usually don’t), then it is not that difficult to learn the basics.

Your landing page is really your sales page, so you need to think of it that way, even if you are not actually ’selling’ a specific product, you are selling yourself. In Part II I will be covering some of the basic things you need to keep in mind for writing good copy. So keep a watch out!

In the mean time check out: Aymen Arbitrage Conspiracy

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